Tuesday, April 12, 2011

Audio CD Replication: The Inside Scoop On The Music Business

This article was originally published in 1998 on www.novamusic.com. I successfully predicted the direction of the current music industry. Now, many years later, this article still rings true...

 To coin a phrase, “It’s not like it used to be.” “It used to be” that major record labels discovered artists and developed and nurtured them over time. Money was invested into the artist, sometimes for years, before the record company saw any return.


That day has come and gone. Major record companies today want to make the quick buck. You can’t blame them. The old way lost money more times than it made money, and the record business is after all, a business. Musicians today have to be businessmen and businesswomen as well as artists, because in order to get a major record deal, you need to have a track record.


To digress for a moment, think of it this way. The record company is like a bank. They LOAN you the money to allow you to record, release, promote and distribute your CD. You will pay them back when the record sells. They will “supervise” your project, by taking over all the aspects of the aforementioned, and as an artist, you will listen to their suggestions because they have the business expertise, experience, and track record in those areas.


The thing is, like a bank, they want to make sure they loan the money to a “good risk”, so they can not only recover the money invested, but make money, much more money than they invested in you. They figure that if you’ve “been in business” for years, and have sold goods (CDs) consistently on your own, then you’re a good risk. You may ask yourself,”Hell, if I could do that, what would I need them for?” Well, you might have a point there.


Artists like Ani DiFranco, an independent artist from day one, forming her own successful Righteous Babe record label, have been proving that you don’t need a record company backing you. You can do it yourself. Then, you have record companies coming to you, offering you mad money, because you have a proven track record.


Artists are now releasing albums exclusively over the internet, doing their own cd manufacturing without a record company. People are forming their own record companies and becoming successful. Sure, many fail, and let me tell you, those that fail would never have gotten a record deal at all, or if they did, it would have been a “throw it up against the wall and see if it sticks” deal. And many excited industry virgins have been sacrificed at that altar. (Record company invests $100K each in ten bands and takes a half-hearted shot with all of them, as opposed to investing $1M in one band. They figure “hey, if one of these seeds sprout, we’ll water it, but if they all die, let ‘em, and we’ll use them as tax write-offs. If none of the ten make it, we’ll get ten more. It’s a numbers game.”) See, They’d rather sink money into a proven commodity. (Insert name of Platinum selling artist here.)


Still think groups like Nirvana, Live, Green Day, Jane’s Addiction, Collective Soul and Hootie and the Blowfish got discovered from a demo tape? Nope. They sold CDs, lots of ‘em before record companies came-a-callin’. And when a record company comes to you, you’ve got the upper hand in a deal making situation. Anyway, if you do it yourself, selling 5 to10 thousand copies is a big success. Major labels will take a major bath selling those numbers. Get signed to a major label and fail, and you’ve got a black ball on you. No other major label will want to touch you again. (It’s scary that way.)


So how do you get there? Well, first of all your music must be great. Not good. GREAT! You’ve got to feel in your heart of hearts that this stacks up with (insert band you respect here) . Next, you’ve got to form alliances with the right people or companies who can help you record and promote your album. Make all the connections you can. Then do it again! The days of being “discovered ” and “developing” artists are over. So develop yourself, and reap the benefits down the line.


-Michael Nova & Sal Gagliano


Michael Nova is director of Nova Disc (www.novadisc.net).

Nova Disc provides cd manufacturing, dvd manufacturing, custom printing, vhs duplication, t shirt printing, label printing, promotional items, poster printing, postcard printing, website design, graphic design, audio and video production, recording, and mastering services to clients worldwide.

Friday, April 8, 2011

Getting A Product Bar Code

Getting A Product Bar Code.

If you want to sell your products in retail stores, you’ll need a bar code. The bar code is called a UPC (Universal Product Code). You can obtain a UPC from the Uniform Code Council
You will need to become a member of the Uniform code Council and the fee is dependent on the number of products you will be selling and your company’s gross revenues.

It takes about 3-5 days to receive your company prefix number. You can then create your full bar code number for each product with the help of the membership kit you will receive.

-Michael Nova

Michael Nova is director of Nova Disc (www.novadisc.net).

Nova Disc provides cd manufacturing, dvd manufacturing, custom printing, vhs duplication, t shirt printing, label printing, promotional items, poster printing, postcard printing, website design, graphic design, audio and video production, recording, and mastering services to clients worldwide.

Thursday, April 7, 2011

Marketing Genius: The CD Business Card

What is a CD Business card?

CD business card replication is a relatively new concept.

CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business…anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd business cards give you the power to illustrate much more than a standard printed business card can.

With cd business cards, you can include any audio, video (digital or VHS), PowerPoint presentations, brochures, sales literature and catalogs. You can even have “hot links” to your website and unlimited e-mail addresses to multiple departments, such as sales, customer service, technical support, etc.

Your entire product catalog can be put on a CD for a fraction of the cost of standard printed paper catalogs.

They actually come in many shapes and sizes, including an “hockey rink” shape with rounded corners, a credit card size and shape, a 3” round mini, and custom shaped cds (imagine a cd die cut to your logo’s shape).

The real advantage to cd business cards is that besides being a cool marketing product in itself, they are small sized, and are easily stored in a wallet or shirt pocket, just like a standard printed business card.

Technology is now available to print on the disc in many ways. The standard is silk screening. But you can also upgrade to offset printing or digital printing at quality up to 600 dpi.

In addition, Using a unique new all-digital imaging process to print labels for any format of optical disc media, variable data can be printed on each individual disc, making serialization and personalization possible, regardless of the number produced.

Serialization can be used to control who can access data, along with accountability for how it is stored. This trackability helps prevent problems of piracy, theft, loss of production, and loss of sales, by making positive authenticity and ownership easy to establish.

Personalization can be used to provide consumers with individualized promotional items and even serve as mailing labels. Photos of agents and/or products provide big impact as business cards, invitations, catalogs and other marketing materials, even on a small marketing budget.

Some potential uses for cd business cards…

For a salesman/executive…

Photos of your products or services can be printed in full color on the CD business card with full contact information. Within the content of the card, full catalogs can be included with product information and links to your website. On each CD label, individual client’s name and information can be printed, making each card uniquely personalized.

For real estate company…

Houses can be shown in multimedia virtual tours. Individual representative’s data can be printed on the face of the cd, specifically addressed to the prospect.
For an insurance company…

Client’s individual name and policy data can be printed on the CD label. Complete policy, actuarial information, and FAQs can be included or a full marketing presentation in multimedia can make an immediate impact.

For an automobile company…

Each dealership’s customer database can be leveraged by simply sending a CD business card to each customer with the latest leasing /product information. Each CD label can be individually personalized and printed with each customer’s information, salesman’s name and contact info, and type of vehicle that interests the customer.

For a fortune 500 company…

Reports, whether quarterly or annual can be issued to each stockholder on CD with individual name and number of shares printed on the CD face. Prospect uses could be distributed with current performance information printed on each CD label.
CD Business cards seem to be the hottest marketing item in the business sector these days, and its popularity is growing. They are only limited by your imagination.

-Michael Nova


Michael Nova is director of Nova Disc (www.novadisc.net).

Nova Disc provides cd replication, dvd replication, custom printing, vhs duplication, t shirt printing, label printing, promotional items, poster printing, postcard printing, website design, graphic design, audio and video production, recording, and mastering services to clients worldwide.

Wednesday, April 6, 2011

How does copy protection work?

How does copy protection work?

Copy protection (sometimes erroneously referred to as “copyright protection”) is a feature of a product that increases the difficulty of making an exact duplicate. The goal is not to make it impossible to copy—generally speaking, that can’t be done—but rather to discourage “casual copying” of software and music.

The goal is not to conceal information from prying eyes; see section (3-19) for information on encrypting data on a CD-ROM.

A separate but related issue is “counterfeit protection”, where the publisher wants to make it easy to detect mass-produced duplicates. An example of this is Microsoft’s placement of holograms on the hubs of their CD-ROMs. There are full CD pressing plants dedicated to creating counterfeit software (the worst offender being mainland China), so this is a serious concern for the larger software houses.
Copy protection on CD-ROMs used to be rare, but as the popularity of CD recorders grew, so did the popularity of copy protection. A large percentage of games released in the past few years have been protected.

A more recent innovation is copy protection for audio CDs, inspired by the rise of MP3 trading over the Internet. This is more difficult to do, because the protection must allow correct behavior on a CD player but altered playback when being read by a CD-ROM drive. The best that can be accomplished is to force the user to play the music in an analog format and then re-digitize it, resulting in an imperfect reproduction.

The article at http://news.cnet.com/news/0-1005-201-7320279-0.html is a nice introduction to the issues.

Some people have questioned whether copy protection is legal. In some countries it may not be. In the USA, the law allows “fair use” of copyrighted material, but does not require that the content provider make it easy for you to do so. So while making a copy of a song for your own private use may be legal, there is nothing in the law that requires the publisher to make the material available in an unprotected format. Copy protection has been around for many years—some of the schemes employed on the Apple II were remarkably elaborate—and has never been challenged on legal principle.

See http://overclockers.com/tips907/ for an article about why “fair use” is a legal right rather than a constitutional right in the USA, and what that means to you. The article also has some interesting quotes from the courts regarding the DMCA and DeCSS, notably this one: “We know of no authority for the proposition that fair use, as protected by the Copyright Act, much less the Constitution, guarantees copying by the optimum method or in the identical format of the original.” In other words, arguing that “fair use” means the publisher must allow you to make a perfect digital copy (as opposed to a lower-quality digital or analog copy) is without merit.

...on a data CD-ROM?
There are several approaches. An article with a good overview of some popular protection technologies can be found at http://www.tomshardware.com/storage/02q2/020617/index.html. Another source is the “CD Protections” articles on http://www.cdmediaworld.com/hardware/cdrom/cd_protections.shtml.

For anyone interested in protecting their own discs: don’t bother. Copy protection, on the whole, does not work. If you have a major application, such as a game or CAD package, you may want to consider one of the commercially licensed schemes listed later, or (heaven forbid) the use of a dongle. In general, though, if the disc can be read, then the contents can be copied. If you don’t want somebody to make a copy of your stuff, then you’d better encrypt it (3-19).

A simple and commonly seen technique is to increase the length of several files on the CD so that they appear to be hundreds of megabytes long. This is accomplished by setting the file length in the disc image to be much larger than it really is. The file actually overlaps with many other files. So long as the application knows the true file length, the software will work fine. If the user tries to copy the files onto their hard drive, or do a file-by-file disc copy, the attempt will fail because the CD will appear to hold a few GB of data. (In practice this doesn’t foil pirates, because they always do image copies. And, no, none of the standard software provides a way to create such discs.)

One possible implementation, given sufficient control over the reader and mastering software, is to write faulty data into the ECC portion of a data sector. Standard CD-ROM hardware will automatically correct the “errors”, writing a different set of data onto the target disc. The reader then loads the entire sector as raw data, without doing error correction. If it can’t find the original uncorrected data, it knows that it’s reading a “corrected” duplicate. This is really only viable on systems like game consoles, where the drive mechanism and firmware are well defined. This can be defeated by doing “raw” reads.

A more sophisticated approach is to write special patterns of data to the disc. The stream of data that results, after EFM encoding, is difficult for some recorders to reproduce successfully, apparently because they don’t choose correct values for the merging bits. This is often referred to on web sites as “writing regular EFM patterns” or “weak sectors”. See section (2-43) for details on EFM.

A less sophisticated—and no longer effective—method is to press a silver CD with data out beyond where a 74-minute CD can write. Copying the disc used to require hard-to-find CD-R blanks, but now it’s easy to use an overburned 80-minute disc (sections (3-8-1) and (3-8-3)).

The approach some PC software houses have taken is to use nonstandard gaps between audio tracks and leave index marks in unexpected places. These discs are uncopyable by most software, and it may be impossible to duplicate them on drives that don’t support disc-at-once recording (see section (2-9)). With the right reader and software, though, this isn’t much of a problem either.

A method that enjoyed some popularity was non-standard discs with a track shorter than 4 seconds. Most recording software, and in fact some recorders, will either refuse to copy a disc with such a track, or will attempt to do so and fail. A protected application would check for the presence and size of the track in question. Some recorders may succeed, however, so this isn’t foolproof. (In one case, a recorder could write tracks that were slightly over three seconds, but refused to write tracks that were only one second. There may be a limit below which no recorder will write.) In such cases, the pirates need to remove the explicit check from the software itself.

Putting multiple data tracks interleaved with audio tracks on a CD will confuse some disc copiers. However, it’s difficult to actually use the data on those additional tracks.

Sometimes the copy of a disc will have a different volume label. This usually only happens with file-by-file copies, not disc image copies, so checking the disc name is marginally useful but not very effective.

Modifying the TOC so that the disc appears to be larger than it really is will convince some copy programs that the source disc is too large.

Some of the fancier technologies use non-standard pit geometry that cause players to read the data differently on consecutive attempts. Sometimes the player sees a “1”, sometimes a “0”. If, when reading the track, the CD-ROM drive sees different data each time, the software knows that the disc is an original. A duplicate disc will return the same data reliably. (So too will some CD-ROM drives… this technology is not without problems.)

Some programs will examine the disc to try to determine if it’s a CD-R. This doesn’t work on all readers, and it’s possible to disguise discs, so this isn’t very effective.

CloneCD (section (6-1-49)) can copy many copy protected discs without trouble, given the right combination of reader and writer. Its main feature is “raw” reads and writes, which not all drives support.

The Laserlok system from http://www.diskxpress.com/ claims to be able to prevent unauthorized disc duplication at a low cost. It can be copied by CloneCD.

An unrelated product called LaserLock, from MLS LaserLock International (http://www.laserlock.com/) has similar features. It can be copied by CloneCD.

TTR Technology’s DiscGuard (http://www.ttr.co.il/ or http://www.ttrtech.com/ claims to be able to write a signature onto pressed CDs and CD-Rs that is detectable by all CD-ROM drives but isn’t reproducible without special hardware. A program could use this for copy protection by checking for the presence of the signature, and refusing to run if it’s not there.

Sony DADC is promoting a simliar product called Securom. Some information is at http://www.sonydadc.com/hotnews/secu_fra.htm.

Yet another variant is C-Dilla’s SafeDisc. They were bought by Macrovision (http://www.macrovision.com/). Their more recent product, SafeDisc 2, was the first to feature “weak sectors”.

Yet another variant is CD Cops from Link Data Security (http://www.linkdata.com/).

...on an audio CD?
The challenge here is to create a disc that will play on a standard audio CD player but be difficult to copy or “rip” into an MP3. The techniques making headlines in mid-2001 were developed by Macrovision (2-4-3) and SunnComm (2-4-4).

The earliest form of audio CD copy protection was SCMS. This only works on recorders that support SCMS, specifically consumer-grade stand-alone audio CD recorders. “Professional” recorders, and recorders that attach to computers, do not support SCMS. See section (2-25).

Some CDs used a damaged TOC (Table of Contents—see section (2-27)) that confused some CD-ROM drives and ripping software. More recent schemes attempt to modify the audio samples in ways that confuse CD-ROM drives into playing static. The next few sections describe these approaches in detail.

A web site at www.fatchucks.com used to have a list of suspected copy-protected discs and some tips on what you can do to let the industry know that copy protection isn’t appreciated. The web site appears to be gone, but you can see an archived copy of it here: http://web.archive.org/web/20031206075520/www.fatchucks.com/corruptcds/

Many forms of copy protection violate the CD-DA standard, and so the discs aren’t allowed to use the official CD logo art. However, many CDs don’t have the logo anywhere, so its absence doesn’t prove anything.
A paper entitled “Evaluating New Copy-Prevention Techniques for Audio CDs” by J.A. Halderman (available only in PostScript format) can be found at…
http://crypto.stanford.edu/DRM2002/halderman_drm2002_pp.ps.
The paper was submitted to the 2002 ACM Workshop on Digital Rights Management (http://crypto.stanford.edu/DRM2002/prog.html).

Incidentally, if you’re convinced that record companies and artists are raking in huge piles of cash from every CD they sell, you might want to take a look at an Electronic Musician article that talks about where the money comes from and where it goes. See:
http://industryclick.com/magazinearticle.asp?magazineid=33&releaseid=
9554&magazinearticleid=132835&SiteID=15
(You may need to use IE; Netscape 4.7 for Linux couldn’t view the site.)

Interesting figures: only about 16% of CDs sold make enough money for the publishers to break even. The ones that do make enough money have to pay for the rest. For the recording artists, only about 3% sell enough music to get any royalties. With figures like these, it’s not surprising that the industry is taking steps to combat piracy.

For more news & commentary, see:
  • http://www.latimes.com/technology/la-000093190nov22.story
  • http://www.modbee.com/24hour/entertainment/story/183508p-1775112c.html
  • http://www.siliconvalley.com/docs/news/svfront/cd121701.htm
For some messages about Sony’s discs that can crash computers, see http://slashdot.org/article.pl?sid=02/04/03/226233&mode=nested. A later article in MacUser noted that the Celine Dion disc A New Day Has Come will lock up iMacs and require physically disassembling parts of the machine to get the disc back out. The article is… http://www.macuser.co.uk/macsurfer/php3/openframe.php3?page=/newnews/
newsarticle.php3?id=1990

-Andy McFadden
http://www.cdrfaq.org/
http://www.cdrfaq.org/faq02.html#S2-4 (link to this article)

Tuesday, April 5, 2011

CD and DVD Reference Books

CD-R/DVD: Digital Recording to Optical Media with Cdrom
Author: Lee Purcell
Publication Date: 2000
Publisher: McGraw-Hill
ISBN0-07-135715-7

The CD-ROM Book: A Brief System Description
Author: Sorin Stan
Publication Date: 1998
Publisher: Kluwer Academic Publishers
ISBN 0-7923-8167-X

The Education of A CD-ROM Publisher
Author: Christopher Andrews
Original Publication Date: 1993
New Release: 15 June 1998
Publisher: CD-Info Classics an imprint of The CD-Info Company

CD-ROM for Schools
Authors: Pam Berger & Susan Kinnell
Publication Date: 1996
Publisher: Pemberton Press
ISBN: 0-910965-13-7

Publish Yourself on CD-ROM
Authors: Fabrizio Caffarelli & Deirdre Straughan
Publication Date: 1992

Recordable CD Bible: With Cdrom
Author: Mark L. Chambers
Publication Date: 1997
Publisher: IDG Books Worldwide
ISBN: 0-76453-103-4

Electronic Publishing on CD-ROM
Authors: Steve Cunningham and Judson Rosebush
Publication Date: Aug 1996
Publisher: O’Reilly & Associates
ISBN: 1-56592-209-3

CD Recordable Handbook: A guide to Choosing the Right CD Recorder for You, 2nd ed.
Author: Robert DeMoulin, Toshi Iizuka, Rod Volturno and Ricoh DMS Division, Japan
Publication Date: 1994 & 1995
Publisher: Ricoh Corporation
Ricoh P/N 28363-002
on-line version at http://www.octave.com/library/ricoh/cdrhandbook.html.

Creating Interactive CD-ROM for Windows and Macintosh
Author: Scott Fisher
Publication Date: 1996
Publisher: AP Professional

The New Optical Storage Technology
Author: John A. McCormick
Publication Date: July 1993
Publisher: Business-ONE Irwin (now Times-Mirror Education Division)
ISBN: 1-55623-907-6

A Guide to Optical Storage Technology
Author: John A. McCormick
Publication Date: 1990
Publisher: Business-ONE Irwin (now Times-Mirror Education Division)
ISBN: 1-55623-320-5

Create Your Own Multimedia System
Author: John A. McCormick
Publisher: Windcrest/McGraw-Hill

Computers and the Americans with Disabilities Act: A Manager’s Guide
Author: John A. McCormick
Publication Date: August 1993
Publisher: Windcrest/McGraw-Hill
ISBN: 0-8306-4445-8 (paperback)
ISBN: 0-8306-4444-X (hardback)

CD-ROM Fundamentals
Authors: Dana Parker & Robert Starrett
Publication Date: 1994
Publisher: Boyd & Fraser Publishing Company, Danvers, MA
ISBN: 0-87709-168-4

CD-ROM Professional’s CD-Recordable Handbook
Authors: Dana Parker & Robert Starrett
Publication Date: 1996
Publisher: Pemberton Press
ISBN: 0-910965-18-8

New Rider’s Guide to CD-ROM, 2nd ed.
Authors: Dana Parker & Robert Starrett
Publication Date: 1994
Publisher: Macmillan
ISBN: 1-56205-308-6

The Compact Disc Handbook, 2nd ed.
Author: Ken C. Pohlmann
Publication Date: 1992
Publisher: A-R Editions, Inc.
ISBN: 0-89579-300-8

Principles of Digital Audio, 3rd Ed.
Author: Ken C. Pohlmann
Publication Date: 1995
Publisher: McGraw-Hill
ISBN: 0-07-050469-5 (softcover); 0-07-050469-7 (hardbound)

Super CD-ROM Madness!
Author: Lee Purcell
Publication Date: 1994
Publisher: Macmillan/SAMS Publishing
ISBN: 0-672-30638-7

The Complete Guide to Recordable CD
Author: Lee Purcell & David Martin
Publication Date: 1st Qtr 1997
Publisher: SYBEX, Inc.
ISBN: 0-7821-1994-8

CD-ROM Handbook, 2nd edition
Author: Chris Sherman, Editor
Publication Date: 1994
Publisher: Intertext Publications, McGraw-Hill, Inc.
ISBN: 0-07-056693-3

Electronic Publishing Unleased: Discover the Power of Electronic Publishing—Online and Via CD-ROM
Authors: William Stanek, Lee Purcell, Robert Bindl & Mitch Gould
Publication Date: Oct 1995
ISBN: 0-672-30752-9
Publisher: Sams

DVD Demystified: The Guidebook of DVD-Video and DVD-ROM
Author: Jim Taylor
Publication Date: Sept 1997
Publisher: McGraw-Hill, INc.
ISBN: 0-07-064841-7

The CD-ROM Directory: 1996 Edition
Publication Date: 1996
Publisher: TFPL Multimedia

-Michael Nova

Michael Nova is director of Nova Disc (www.novadisc.net).
Nova Disc provides cd replication, dvd replication, cd business cards, vhs duplication, t shirt printing, label printing, promotional items, poster printing, postcard printing, website design, graphic design, recording, and mastering services to clients worldwide.

Monday, April 4, 2011

Duplication & Replication – Whats the difference?

Many people use the two terms Duplication & Replication interchangeably. However, in the world of Disc-Media they are two very different processes. The purposes of both processes are similar in the fact that they are used to put data, video, or audio onto a disc.


In general terms, CD Duplication (a.k.a. Burning) is a process where lasers “burn” pits into a dye that is manufactured inside the disc. Burning is the process used by the drives in virtually every home or work computer used today. CD Replication on the other hand, is an injection molded manufacturing process that makes use of a “glass master” and stamps the image (‘pits’, read as zeros and ones for data or ‘waves’ for video and audio) into the extruded poly.


So what does this mean to the person tasked with publishing content onto a disc? What do they need to consider? The primary differences between these two processes comes down to the efficiencies each process has at various volumes.


Because of the extensive project-start-up-costs and the low per-unit-cost of replication, this process is most efficient (and therefore economical) at volumes of 1000 units or more. In contrast duplication has a very low project-start-up-cost and a somewhat higher per-unit-cost. So Burning is most efficient (and therefore economical) at volumes below 1000 units.


– Todd Mortenson
President/CEO DiscBurn

Saturday, April 2, 2011

"How to save time and thousands of dollars in printing costs... Avoid the top ten mistakes people make when choosing a printer." (Part 2)

------------------------------------------------------
3. Do They Work For The Plant Or Do They Work For You?
------------------------------------------------------
Most printers are locked into their printing plant,
with no other options. Their focus in on filling their lines
to capacity. After all, they don't want the machines sitting
there.

They want the machines rolling all day, every day. That's
good for them, but not good for you. why? It's simple. The
busier they are, the longer it takes you to get your job
done. In fact sometimes, power outages can take place due to
over-capacity. Then you are stuck with them. Waiting...and
waiting...till they fix the problem, and that can take days.

If you work with a company that has partnerships with many
plants across the U.S., that gives you flexibility. This
flexibility is key for getting your order produced swiftly
and reliably. Whereas the plant's focus is on filling
capacity, a company with the flexibility of having several
plant partnerships places their focus on the pleasing the
client.

Bottom line; When you choose a printer,
It's important to work with a company that
gives your interests priority over filling their lines.
That means a company with more than one printing plant.

------------------------------------------------------
4. Superfast Turnaround Times.
------------------------------------------------------

Many printers will quote and publicize turn times that don't
include the time to properly proof graphics and production
materials prior to printing.

Again, this is part of the "rope 'em in" strategy mentioned
in point #1 we sent you yesterday, where some competing
plants just try to get you in, and then change the rules on
you once you are playing with them...
Make sure the company you choose to print
your product gives you honest turnaround times
IN WRITING! Otherwise, they are giving you empty promises.

For more tips, please visit www.novadisc.net and sign up for the FREE REPORT!

------------------------------------------------------------------------

Michael Nova is director of Nova Disc (www.novadisc.net).

Nova Disc provides cd replication, dvd replication, custom printing, vhs duplication, t shirt printing, label printing, promotional items, poster printing, postcard printing, website design, graphic design, audio and video production, recording, and mastering services to clients worldwide. 

Friday, April 1, 2011

"How to save time and thousands of dollars in printing costs... Avoid the top ten mistakes people make when choosing a printer."

------------------------------------------------------
1. Watch For Additional Fees Not Stated Upfront.
------------------------------------------------------
Some companies quote prices without film, proofs, file
adjustments, all of which goes into producing your job to
the highest quality standards. Make sure you get prices in
writing.

This is part of the "rope 'em in" strategy, where some
competing printing plants just try to get you in, and then
change the rules once you are playing with them. Watch out
for super low pricing. Low price means you end up paying for
it in the long run. Either in time wasted or low quality.
The old saying holds true... "if it sounds too good to be
true...it probably is".

Some companies lure you in with free items, but charge
hundreds more than necessary for each order. The items in
question are not really free. they just calculate the cost
of the item and add it into their package rate, so you end
up paying for the " free " items anyway, even if you didn't
need it in the first place.

Most printers will charge you more to fix your graphics
if they are set up incorrectly, making file adjustments,
and often charging you without your consent! If you look
at their general policy fineprint, it's in there.

They have the right to charge you for file
adjustments if you don't give them your finished graphics
exactly the way they want them.

------------------------------------------------------
2.The Real Secret Behind Top Quality Printing.
------------------------------------------------------
Not all printing is the same. The secret to making a
beautiful print job is in the care of the print process.

Make sure that your printer follows only the best
printing procedures in completing your order,
and takes the time to LOOK at your work before printing it.
You'd be shocked to know that many printers
do not even take the time to look at your job before they
print it. It's just set up on a run with other jobs, and
glanced over.

Investigate the printer you choose,
and be aware of their quality control practices.
Don't be afraid of asking tough questions about their
quality and clarity of printing. Make sure they stand
behind their product and will replace them
if they are faulty.

Michael Nova is director of Nova Disc (www.novadisc.net).

Nova Disc provides cd replication, dvd replication, custom printing, vhs duplication, t shirt printing, label printing, promotional items, poster printing, postcard printing, website design, graphic design, audio and video production, recording, and mastering services to clients worldwide. 

Welcome To The Nova Disc Blog

Hi,
My name is Michael Nova. I am director of Nova Disc. We provide clients worldwide with cd replication, dvd replication, vhs duplication, t shirt printing, label printing, poster printing, postcard printing, promotional items, brochure and catalog printing, graphic design, website design, audio and video production services and more.


I thought I would create a blog which would educate people a bit about the replication industry with an emphasis on cd replication, dvd replication, and custom printing in particular, so you can become more of a knowledgeable shopper.


As we go on, this blog will hopefully get bigger and bigger with more and more helpful information, but for now, we’ll start with several articles and part one of the five part free report that you can get from our website, www.novadisc.net.


It’s called, “How to save time and thousands of dollars in manufacturing costs… Avoid the top ten mistakes people make when choosing a replicator.”


Please feel free to submit articles by email if you are in the industry. The idea here is to help people become more knowledgeable so they won’t get ripped off!


You can email to my attention at novadisc (at) gmail dot com.
Thank you,
Michael