"How to save time and thousands of dollars in printing costs... Avoid the top ten mistakes people make when choosing a printer."

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1. Watch For Additional Fees Not Stated Upfront.
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Some companies quote prices without film, proofs, file

adjustments, all of which goes into producing your job to

the highest quality standards. Make sure you get prices in

writing.

This is part of the "rope 'em in" strategy, where some

competing printing plants just try to get you in, and then

change the rules once you are playing with them. Watch out
for super low pricing. Low price means you end up paying for
it in the long run. Either in time wasted or low quality.
The old saying holds true... "if it sounds too good to be
true...it probably is".

Some companies lure you in with free items, but charge
hundreds more than necessary for each order. The items in
question are not really free. they just calculate the cost
of the item and add it into their package rate, so you end
up paying for the " free " items anyway, even if you didn't
need it in the first place.

Most printers will charge you more to fix your graphics

if they are set up incorrectly, making file adjustments,
and often charging you without your consent! If you look

at their general policy fineprint, it's in there.

They have the right to charge you for file
adjustments if you don't give them your finished graphics
exactly the way they want them.

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2.The Real Secret Behind Top Quality Printing.
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Not all printing is the same. The secret to making a
beautiful print job is in the care of the print process.

Make sure that your printer follows only the best
printing procedures in completing your order,
and takes the time to LOOK at your work before printing it.
You'd be shocked to know that many printers
do not even take the time to look at your job before they
print it. It's just set up on a run with other jobs, and
glanced over.

Investigate the printer you choose,

and be aware of their quality control practices.
Don't be afraid of asking tough questions about their

quality and clarity of printing. Make sure they stand

behind their product and will replace them
if they are faulty.

Michael Nova is director of Nova Disc (www.novadisc.net).

Nova Disc provides cd replication, dvd replication, custom printing, vhs duplication, t shirt printing, label printing, promotional items, poster printing, postcard printing, website design, graphic design, audio and video production, recording, and mastering services to clients worldwide.